PPC Kya Hai?
PPC (Pay-Per-Click) online advertising ki aik qisam hai jahan aap sirf tab payment karte hain jab koi waqai aap ke ad par click kare, aksar Google Ads ke zariye. Ye aap ke business ko foran search results ke top par le aata hai, SEO ke bar aks jise mahinon lagte hain.
PPC aik jumle mein
PPC advertising ka matlab hai aap search results ke top par ya doosri websites par nazar aane ke liye bid karte hain, aur sirf tab thodi si fee dete hain jab koi aap ki site par click kare, sirf dikhne ke liye nahi. Google Ads sab se aam PPC platform hai.
Businesses SEO ke sath PPC kyun istemal karte hain
SEO ko asal nataij dikhane mein 3 se 6 mahine lagte hain kyunke Google ko waqt ke sath aap ki site par bharosa banana parta hai. PPC ye intezar chhor deta hai: aap ka ad campaign shuru hone wale din hi search results ke bilkul top par aa sakta hai.
Aap kitna pay karte hain, ye kya tay karta hai
Har click ki qeemat us search term ke muqable aur aap ke ad aur landing page ki quality par munhasir hai. Fast, relevant landing page (sirf homepage nahi) aam tor par per-click kharcha kaafi kam kar deti hai.
Aam Sawalat
Kya PPC SEO se behtar hai?
Koi bhi seedha behtar nahi, dono alag maqsad ke liye hain. PPC musalsal kharche par foran visibility deta hai, jabke SEO mahinon mein free, lambi visibility banata hai. Zyada tar competitive businesses dono sath istemal karte hain.
Pakistan mein PPC shuru karne ka minimum budget kya hai?
Aksar businesses ko PKR 15,000 se 30,000 mahana ad spend par wazeh nataij milte hain, management fee ke ilawa. Origin Labs PKR 10,000 mahana se PPC campaigns manage karta hai.
Kya main ad spend Origin Labs ko doon ya Google ko?
Aap ka ad budget aap ke apne account se seedha Google ko jata hai. Origin Labs sirf alag flat management fee leta hai, is liye aap ke advertising budget se koi commission nahi katti.