What is PPC?
PPC (Pay-Per-Click) is a form of online advertising where you only pay when someone actually clicks your ad, most commonly through Google Ads. It puts your business at the top of search results instantly, unlike SEO which takes months to build up.
PPC in one sentence
PPC advertising means you bid to appear at the top of search results or on other websites, and you pay a small fee only when someone clicks through to your site, not just for being shown. Google Ads is the most common PPC platform, followed by social media ad platforms.
Why businesses use PPC alongside SEO
SEO takes 3 to 6 months to show real results because it relies on Google building trust in your site over time. PPC skips that wait entirely: your ad can appear at the very top of search results the same day a campaign launches. Most growing businesses use PPC for immediate visibility while their SEO builds in the background, then gradually reduce ad spend on keywords they now rank for organically.
What determines how much you pay
Cost per click depends on competition for that search term and the quality of your ad and landing page. A fast, relevant landing page (not just your homepage) typically reduces cost per click significantly, which is why professional PPC management pairs ad campaigns with dedicated landing pages rather than sending traffic to a generic page.
Common Questions
Is PPC better than SEO?
Neither is strictly better; they serve different purposes. PPC gives instant visibility for an ongoing cost, while SEO builds free, lasting visibility over months. Most competitive businesses use both together.
What is the minimum budget to start PPC in Pakistan?
Most businesses see meaningful results starting around PKR 15,000 to 30,000 per month in ad spend, plus a management fee. Origin Labs manages PPC campaigns from PKR 10,000 per month.
Do I pay Origin Labs or Google directly for ad spend?
Your ad budget goes directly to Google from your own account. Origin Labs charges only a separate flat management fee, so no commission is taken from your advertising budget.