Glossary

Plain-Language Web & Marketing Guide

SEO, PPC, hosting and more, explained in plain terms without the jargon.

What is SEO?

SEO (Search Engine Optimization) is the practice of making your website easy for Google to understand and trus...

PPC (Pay-Per-Click) is a form of online advertising where you only pay when someone actually clicks your ad, m...

A domain name is your website's address on the internet, like originlabs.pk. It costs roughly PKR 3,000 to 4,5...

Web hosting is the service that stores your website's files on a server and makes it accessible on the interne...

A landing page is a single, focused web page designed around one specific goal, usually to convert an ad click...

A CMS (Content Management System) is an admin panel that lets you update your website's content, such as blog ...

SSL is the security technology that encrypts the connection between a visitor's browser and your website, show...

A static website is one where each page is pre-built in advance and served exactly as-is to every visitor, rat...

Digital marketing is the combination of strategy, content, social media, search visibility and paid advertisin...

Google Business Profile (formerly Google My Business) is a free Google listing that shows your business on Goo...

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