Retargeting Kya Hai?
Retargeting ka matlab hai un logon ko ads dikhana jo aap ki website ya Facebook page par pehle aa chuke hain lekin kharide ya booking kiye baghair chale gaye. Aik chota sa tracking code, jise pixel kehte hain, in visitors ko yaad rakhta hai, taake Meta aur Google unhein dobara aap ka ad dikha sakein. Ye sasta is liye hai kyun ke aap sirf un logon tak pohanch rahe hain jo pehle hi dilchaspi dikha chuke hain.
Retargeting aik jumle mein
Retargeting un logon ko ads dikhane ka tareeqa hai jo pehle hi aap ke business se online interact kar chuke hain lekin akhri qadam nahi uthaya, jaise wo visitor jo aap ki website ka price page dekh kar ya cart mein item daal kar chala gaya. Ajnabiyon tak pohanchne ke bajaye, aap un logon ko yaad dilate hain jo pehle hi aadha convince ho chuke hain.
Zyada tar visitors ko dooosri (ya teesri) yaad dahani kyun chahiye
Bohat kam log pehli visit par hi kharidte ya booking karte hain. Woh distract ho jate hain, prices compare karte hain, ya bhool jate hain, khaas tor par mobile par. Retargeting ke baghair wo visitor ghaib ho jata hai aur aap ko naya customer dhoondne ke liye dobara paisa kharch karna padta hai. Retargeting us khoye hue traffic ka aik hissa wapis laata hai naye ad ke muqable mein bohat kam kharche mein.
Pixel ke sath ye asal mein kaise kaam karta hai
Aap apni website par aik chota sa code lagate hain (Meta pixel ya Google tag). Jab bhi koi visit karta hai, pixel chupke se note kar leta hai, bina website ko slow kiye. Baad mein jab wohi shakhs Facebook, Instagram ya Google scroll karta hai, aap ka ad khaas tor par unhein nazar aa sakta hai. Origin Labs ye tracking pixel laga sakta hai jab hum aap ki website banate ya update karte hain, taake pehli retargeting campaign se pehle sab kuch tayyar ho.
Aam Sawalat
Kya retargeting ke liye bohat zyada website visitors chahiye?
Kam se kam kuch sau monthly visitors hona madadgar hota hai taake audience target karne layak ho. Chhote businesses aksar retargeting ko regular Facebook aur Google ads ke sath milate hain taake pixel musalsal visitors collect karta rahe.
Kya retargeting chalana mehnga hota hai?
Nahi, ye aksar sab se sasti ad type hoti hai kyun ke aap lakhon ajnabiyon ke bajaye aik chhoti, garam audience ko target kar rahe hote hain. Bohat se businesses chand hazar rupay mahana mein hi kamyaab retargeting campaigns chalate hain.
Kya meri website ko retargeting ke liye kuch khaas chahiye?
Aap ko sirf har page par sahi tarah se pixel ya tracking tag install chahiye. Origin Labs ye website setup ke doran ya maujooda site par jaldi update ke tor par laga deta hai, taake aap ke retargeting ads pehle din se sahi visitors track karein.