Your Own Online Store vs Daraz
Daraz brings ready-made traffic, which makes it a reasonable place to start selling. But every sale comes with a commission, you compete directly against thousands of sellers often on price alone, and Daraz keeps the customer relationship, not you. Your own online store flips that: you keep the full margin, you own the brand, and every sale builds a customer list that is genuinely yours.
| Feature | Your Own Store (Origin Labs) | Daraz Marketplace |
|---|---|---|
| Commission per sale | None, you keep 100% | Percentage cut on every order |
| Brand ownership | Fully yours | Buried among thousands of sellers |
| Customer data | Yours to keep and remarket to | Belongs to the platform |
| Pricing competition | You set your own value proposition | Constant price comparison with rivals |
| Setup cost | From PKR 35,000 one-time | Free to list, but ongoing commission |
| Best for | Building a real, lasting brand | Quick initial visibility and testing |
The Verdict
The smartest approach for most Pakistani sellers is both: use Daraz for initial reach and quick sales while building your own store as the real, lasting home for your brand. Over time, as repeat customers learn to buy directly from you, your own store keeps 100% of the margin and builds an asset that is genuinely yours, something a marketplace listing can never become.
Get a Free Plan on WhatsAppCommon Questions
Should I stop selling on Daraz and only use my own website?
Not necessarily. Many successful Pakistani sellers use Daraz for discovery and initial sales while directing repeat customers and loyal buyers to their own website where there is no commission and better margins.
How much commission does Daraz typically take?
Commission varies by category but is a meaningful percentage of every sale, on top of any advertising you pay for visibility within the platform. Over time this adds up significantly compared to owning your own sales channel.
Is PKR 35,000 for an online store worth it compared to free Daraz listing?
For sellers planning to build a lasting brand with repeat customers, yes. The one-time cost is typically recovered within the margin saved on just a handful of sales that would otherwise have paid commission to a marketplace.
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