Brand Identity Design

Complete brand identity design for Pakistani businesses

A logo is a strong start, but it is not the whole answer. When your business card, letterhead, Facebook cover and invoices are all in different colors and fonts, customers do not see one brand, they see scattered pieces. Brand identity design fixes that. At Origin Labs, a brand identity project gives you a logo, a color palette, typography, business card and letterhead design, a social media profile kit, and a brand guidelines document, all working together, starting at PKR 8,000.

Logo design vs full brand identity: what is the difference

Our Logo Design service gives you a strong, original mark, and for many small businesses that is genuinely enough to get started. But as a business grows, a logo alone stops being sufficient. You need to know the exact colors your brand uses, which fonts to type invoices and captions in, what your business card looks like, how your letterhead is laid out, and how your profile should appear on WhatsApp Business, Facebook and Instagram. A brand identity package answers all of that in one place, so anyone creating material for your business, you or another designer, works from the same standard every time.

What is included in a brand identity package

Every brand identity project at Origin Labs includes:

• A custom logo, either newly designed or refined from your existing one
• A complete color palette with primary and secondary colors and exact hex codes, so the same colors appear correctly everywhere
• A typography system: chosen fonts for headings and body text, so everything you produce looks consistent
• Business card design, delivered as a print-ready file
• Letterhead design for official letters and invoices
• A social media profile kit: correctly sized profile pictures and cover images for WhatsApp Business, Facebook and Instagram
• A brand guidelines document (PDF) that records your colors, fonts and logo usage rules in one reference file

The guidelines document matters more than it sounds like it should. Any business that eventually works with a printer, a freelancer or a new employee runs into the same problem: someone needs to know the exact blue, the exact font, the correct logo version, and they end up asking you every time. Handing over one PDF settles that permanently.

Who this service is for

If you are just starting out and only need a mark to put on your shop sign or WhatsApp profile, our Logo Design service from PKR 3,000 covers most new businesses well. Brand identity is the right next step once you have a physical office or shop that needs letterhead and cards, once you are active across multiple social platforms, or once you want every piece of communication, from an invoice to an Instagram post, to carry one consistent, professional identity.

Our brand identity design process

The entire process runs on WhatsApp, so it works the same whether you are in Karachi, Lahore, Islamabad or a smaller city. We serve every Pakistani city, 100% online.

First, the brief. We learn about your business, your customers, your existing logo if you have one, and any color preferences you already carry. Second, the foundation. We build a color palette and typography system that fits your logo and your business. Third, the applications. We design your business card, letterhead and social media kit using that same palette and type system, so nothing looks like an afterthought. Fourth, the guidelines. We compile everything into a single brand guidelines PDF. Fifth, delivery. You receive the complete package, every file clearly named, ready to use or hand off to a printer.

Brand identity and website together

Consistency gets even stronger when your brand identity and your website are designed together. The colors and fonts on your website match your business card and letterhead exactly, so your business presents one identity online and offline. Websites at Origin Labs start from PKR 5,000 one-time with free lifetime hosting included, permanently, and every customer qualifies. See the full pricing for details.

Who owns the files? You do, fully

Every file in your brand identity package, including editable source files, is handed to you once the project is complete. Use it anywhere, print it anywhere, and work with any designer or printer you choose afterward. There are no renewal fees and no permission required. It is your brand, permanently.

Brand identity design questions we hear often

What if I already have a logo? That is fine. We build the color palette, typography and applications to match your existing logo, or refine it slightly if it needs cleaning up for print and digital use.

How long does a brand identity project take? It depends on the scope and how many revision rounds you need. Once you send your brief on WhatsApp, we give you a clear timeline.

Do I really need a brand guidelines document? If you are the only person creating content for your business, you may not need it immediately. But the moment a printer, freelancer or employee gets involved, the document saves time and prevents mismatched colors, fonts and logo versions.

Can this include more than a business card and letterhead? Yes, additional print or digital materials can be added on request. Tell us what you need on WhatsApp and we will quote it honestly.

A complete brand identity at an honest price

Full brand identity design at Origin Labs starts at just PKR 8,000, including a logo, color palette, typography system, business card, letterhead, social media kit and a brand guidelines document, all files fully owned by you. Pair it with a website from PKR 5,000 one-time and get free lifetime hosting included, forever. We work 100% online across every Pakistani city and accept bank transfer, JazzCash and EasyPaisa. Message us on WhatsApp today or reach us through the contact page and build a complete identity for your business.